This book is the first edition and first printing of one of the earliest documents ever written on the evolution of trademark symbols, tracing their history from ancient stamps of kings to 15th-century printers’ marks to 1950s corporate trademarks. Written in the 1950s by seven design luminaries, it features an illustrated essay by our all-time hero, the American designer, Alvin Lustig.
In this book, Lustig wrote about formal values in trademark design, addressing the importance of responsible design in developing ideas and forms as compelling visual identifiers.
It’s known that a universal human trait is remembering images better than text, and trademarks are powerful illustrative devices that tell us stories without any words at all.
Stories have been told visually for eons. In fact, our Château Cramirat is located right next to the famous paleolithic cave painting of Lascaux, where mankind first encapsulated complex ideas in simple visual narratives.
The Château Cramirat Collection is a treasure trove of art and design by philosopher Anna Ravitzki and designer Dan Alexander, housed in a 12th-century Templar landmark in the Valley of Mankind, Périgord, France.
Seven Designers Look at Trademark Design. Jacobson, Egbert (Editor). Chicago: Paul Theobald Publishers, 1952.
